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Umar
Azam
Group Financial Controller
Rafter Group
Umar Azam is a finance leader with over a decade of experience driving financial control, planning, and transformation across complex, international, private equity backed businesses. He began his career at PwC, auditing FTSE-listed and private equity backed businesses through periods of major corporate change, including carve-outs and acquisitions. He then moved into industry, supporting the carve-out of a global marketing services business ahead of a later transaction, before joining a listed data and analytics company as Financial Controller, where he rebuilt finance capability and trust after a shared service transition, redesigning budgeting and management reporting around cash and working capital performance. Umar is currently Group Financial Controller at Rafter, a private equity backed European self storage platform built through acquisition across six countries. As the first Group Finance hire, he built the finance function from the ground up, designing the KPI architecture and reporting cadence that underpin budgeting, forecasting, and Board decisions through rapid, acquisitive growth backed by over €0.5bn of external funding. He has led adoption of a modern finance tech stack, used AI and automation to scale finance delivery, and built a high performing international team. Umar is known for combining technical rigor with commercial judgement, building the planning and finance infrastructure that lets fast growing, PE backed businesses scale with confidence.
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12 November 2026 14:00 - 14:30
Fireside chat - When AI drafts the forecast: What should FP&A still own?
AI-generated forecast commentary, scenarios, assumptions, and recommendations are moving into live planning cycles. That changes the stakes. A polished output can influence investment choices, margin decisions, hiring plans, and board narratives before finance has fully tested the logic behind it. This fireside examines the accountability gap now opening inside AI-enabled FP&A. As automated analysis becomes more embedded, finance leaders need stronger review points, clearer decision rights, tighter model governance, and a sharper view of which assumptions deserve challenge before they harden into direction. Expect a senior discussion on what finance must stop accepting at face value, how teams build control without slowing the business down, and where FP&A’s value shifts when the machine can produce credible analysis at speed. Key takeaways: - Examine how AI-generated forecasts, scenarios, and commentary can influence decisions before the logic has been properly challenged. - Learn how senior FP&A teams are redesigning controls, review points, and decision rights around AI-enabled planning. - Explore what finance must stop accepting, re-own, and govern differently as AI moves deeper into forecasting workflows.