Federico Reyes is a seasoned strategic finance leader with a proven track record of driving value creation and scaling high-growth companies across retail, stores, D2C and franchising sectors. An alumnus of INSEAD with an MBA, Federico’s career is defined by his ability to transform financial functions into strategic engines for growth. He has served as CFO for Magnolia Bakery and CFO for Nuts.com; and held senior Finance roles at HEIKENEN, KIND Snacks and Tequila Casa Dragones. A recognized expert in omnichannel planning and performance management, Federico has been a speaker at major industry forums. He also serves on the Board of Directors for the Tacombi Foundation and the Safe Passage Project.