Diya Sagar is the Chief Financial Officer at AWA Studios, a Lupa Systems portfolio company, where she leads finance, strategy, operations, and technology for a fast-growing media and entertainment business. Her career has spanned a range of finance roles in the media and technology sectors, including as an investor at Lupa Systems, leading corporate development & strategy at Endemol Shine Group, and investment banking at Deutsche Bank. Known for her collaborative leadership style and commercial mindset, Diya plays a critical role in aligning financial strategy with business objectives, with a focus on capital allocation and value creation ​in growing creative businesses. Her work as a CFO has been featured in Forbes and CFO Brew, and opinion articles published by CFO.com.