In today's volatile market, traditional incremental budgeting is broken. Up to 90% of businesses fail to even consider a zero-based budget (Gartner), anchoring their future to the inefficiencies of the past. To win in this new era, CFOs must tear up the old playbook and architect a more agile, intelligent, and strategic planning process. This keynote delivers a practical guide to modernizing your financial planning. We will move beyond the theory of Zero-Based Budgeting (ZBB) and driver-based models to show you how to deploy them in the real world. Key Topics: - Fit-for-purpose planning: Ditch the 'one-size-fits-all' approach. Learn when to deploy ZBB for deep cost transformation and when to use driver-based models for more agile, accurate forecasting in your commercial teams. - From annual ritual to rolling forecast: Transform the budget from a static, once-a-year document into a dynamic, continuous planning process that allows your business to adapt to market shifts in real-time. - Beyond the bargaining table: Master the art of data-driven resource allocation. Gain a framework for facilitating strategic trade-offs with sales and ops leaders that aligns everyone to the same metric: profitable growth. Companies that implement agile resource allocation generate 40% more value for shareholders (McKinsey & Company). Is your budget an anchor to last year's assumptions, or is it the engine for your future?