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Rob
Seifert
Senior Director, SAP S/4HANA Cloud Center of Excellence
SAP
Rob Seifert is Senior Director at the SAP S/4HANA Cloud Center, bringing more than 30 years of experience at the intersection of business, finance, and SAP. With a deeply hands-on background as a finance partner, program sponsor, and executive advisor, Rob has worked closely with CFOs to modernize finance operations while balancing growth, control, and risk. A trusted advisor in SAP S/4HANA and Cloud ERP, he guides senior leaders through the critical decisions required to move from legacy finance environments to connected, automated, and insight-driven enterprises.
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26 February 2026 10:00 - 10:30
Defining 2026: The five decisions that will shape finance leadership
In 2026, finance transformation isn't a choice for CFOs, it's the defining factor in whether you can lead with confidence or not. In fact, 85% of finance leaders say optimizing performance and strengthening risk and compliance are one of their top priorities this year according to SAPinsider Benchmark Intelligence Report, The Office of the SAP CFO and the Future of Finance. Join Rob as he breaks down the critical leadership decisions finance executives must make to move beyond traditional stewardship and become proactive drivers of enterprise growth, trust, and resilience. Key takeaways: - How CFOs can strengthen decision-making and trust when data is abundant but confidence is fragile - Practical ways to lead growth as a finance organization without losing sight of cost, risk, and accountability - Real-world approaches to using AI to elevate finance talent, productivity, and strategic influence - Strategies to future-proof finance teams against regulatory shifts, disruption, and emerging policy pressures - What it takes to build a finance organization that is ready to lead in 2026, not react to it