27 February 2025 16:15 - 16:45
Driving global growth: The CFO's role in scaling consumer brands across markets and cultures
Today’s CFOs can navigate cultural nuances, adapt strategies for diverse consumer landscapes, and leverage financial insights to fuel growth across markets. Learn key frameworks for balancing global brand consistency with local relevance, managing risks in cross-border operations, and building agile finance teams equipped for dynamic global demands. Perfect for finance leaders aiming to unlock new growth in an increasingly interconnected world.