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Ahmed
Rostom
Head of FP&A
Oxford University Press
With two decades of international experience in the telecom and tech sectors, Ahmed has established himself as an accomplished leader working in both financial and commercial roles for leading telecommunication companies in Europe and the Middle East. He set financial targets, delivered business cases, created strategies for profitable revenue growth and managed budgets of several hundred million. He is passionate about data and has led teams to deliver world-class big data insights platforms to help organisations to make data-driven decisions. He also promotes well-being and advocates for work-life balance.
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12 November 2026 12:00 - 12:30
Challenging constructively: How FP&A can influence decisions without damaging relationships
Moving from reporting the numbers to shaping the discussion Most FP&A teams can spot the problem in a forecast or a business case. Far fewer can say so in the room without the conversation turning defensive, and the cost is a team that stays accurate but gets consulted too late to matter. This session looks at what separates the FP&A partners who get pulled into decisions early from those who are handed the outcome afterwards. It covers how to frame a challenge so it lands as help rather than criticism, when to push and when to let a point go, and how to hold your position with a senior stakeholder who has already made up their mind. Key takeaways - A way to frame a challenge around the decision the business is trying to make, so the numbers support the discussion rather than overrule it. - Tactics for pushing back on a senior stakeholder’s assumptions while keeping the relationship intact. - A practical test for choosing which challenges are worth making, and which cost more credibility than they earn.