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Craig
McGrail
Director of Financial Planning and Analysis
Optimizely
A forward-thinking finance executive with 15+ years of experience in financial planning & analysis, M&A, and strategic finance leadership. I specialize in transforming complex data into actionable insights that drive performance, optimize revenue and cost structures, and empower executive teams to make confident, growth-oriented decisions.
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25 September 2025 10:00 - 10:45
Panel discussion | Integrated and extended planning: Unifying strategy, finance, and operations
As organizations navigate constant disruption, the ability to connect strategy with day-to-day execution has become a competitive advantage. This session will explore how integrated and extended planning helps leadership teams translate big-picture goals into coordinated financial and operational plans. - Learn practical approaches to breaking down silos and aligning business units around shared priorities. - Hear how finance can take the lead in driving collaboration and accountability across the enterprise. - Explore real-world examples where xP&A has improved agility, sharpened decision-making, and turned strategy into measurable outcomes.