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Chad
Seveland
CFO
Upbring
Chad Seveland joined Upbring as Chief Financial Officer in 2023, directing financial operations, facilities, IT, and risk management. He possesses nearly 25 years of experience in budget development, analysis, and strategic financial planning. The last 12 years have been focused on non-profit accounting in the Austin area. Prior to Upbring he served as Vice President of Finance at Lone Star Circle of Care, where he contributed to community health initiatives. He holds an MBA from Purdue University and is a CMA.
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24 June 2026 14:00 - 14:45
Moderated roundtable discussions
Six discussions will run in parallel, each focused on a challenge CFOs are actively navigating right now. Choose the table most relevant to you and join a candid, peer-led conversation with CFOs facing the same pressure and trade-offs. Each table is moderated by a senior finance leader to keep the discussion grounded, practical, and relevant, with no presentations and no passive listening. Come prepared to challenge assumptions, compare approaches, and share what is actually working in your organisation. 1. The liquidity illusion – Avoiding cash traps in high-growth and PE-backed businesses before they derail strategy. 2. The shadow org chart – Navigating unofficial decision-making power across founders, boards, and operating partners. 3. Post-PE value creation pitfalls – Overcoming common execution and alignment challenges in the first 100 days of investment. 4. Reputation risk as financial risk – Linking ESG, brand, and geopolitical exposure to capital and valuation outcomes. 5. Scaling without breaking finance – Maintaining controls, compliance, and accuracy during rapid growth or integration initiatives. Connect with peers carrying the same accountability, benchmark decisions candidly, and leave with perspectives you can apply immediately in your own organisation.