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Persia
Setna
Senior Manager, Financial Planning and Analysis
Restaurant365
Persia Setna is a driven FP&A leader with nearly a decade of progressive finance experience across high-growth tech companies. Currently a Senior Manager of FP&A at Restaurant365, she leads GTM finance supporting Sales, Marketing, and Customer Success - owning P&L management, forecasting, and executive reporting while developing scalable GTM performance frameworks powered by AI-driven analytics and automation. Prior to Restaurant365, Persia spent nearly eight years at Indeed, where she partnered closely with Sales, Marketing, CS, and R&D leadership and managed finance teams that supported global markets spanning EMEA, AMER, and APAC. Known for blending financial rigor with commercial acumen, Persia is passionate about elevating FP&A from a reporting function to a true strategic partner - leveraging data storytelling, AI tools, and cross-functional collaboration to drive better business decisions.
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29 October 2026 11:05 - 11:50
Panel - The future of FP&A: What will separate great finance teams by 2030?
The role of FP&A is evolving faster than ever. As AI and automation take over routine reporting, variance analysis, and financial modelling, the value of finance is shifting from producing insights to influencing decisions. Tomorrow's leading FP&A teams will be defined not by the reports they create, but by their ability to partner with the business, shape commercial strategy, and drive performance. In this forward-looking panel discussion, senior finance leaders will explore how the FP&A function must evolve to meet the demands of the next decade. From AI-enabled workflows and commercial business partnering to talent development and modern operating models, the discussion will examine what will separate great finance teams from the rest by 2030. Join industry experts as they share practical insights on building more strategic, commercially focused, and future-ready FP&A functions. Key takeaways: - Understand how AI and automation are redefining the role of FP&A, enabling finance professionals to focus on higher-value strategic and commercial activities. - Discover the capabilities that will distinguish leading finance teams by 2030, from commercial acumen and business partnering to modern operating models and technology. - Learn practical steps to future-proof your FP&A function by developing the skills, culture, and processes needed to become a trusted strategic partner across the organisation.