Persia Setna is an experienced FP&A leader with a passion for partnering across the business to drive strategic financial planning and analysis. With a strong track record of supporting functions including Customer Success, Sales, Operations, Product, and Marketing, she brings a commercially focused approach to finance that enables better decision-making and sustainable growth. Leveraging expertise in financial modelling, forecasting, and data analysis, Persia delivers actionable insights that help organisations make informed strategic decisions and improve business performance. She is known for translating complex financial information into clear recommendations that support cross-functional collaboration and drive measurable results. Alongside her technical expertise, Persia is an accomplished people leader with experience developing high-performing teams and fostering a culture of continuous improvement. She is committed to operational excellence and works closely with stakeholders to design and execute financial strategies that align with broader organisational objectives.