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Craig
McGrail
Director of Financial Planning and Analysis
Optimizely
A forward-thinking finance executive with 15+ years of experience in financial planning & analysis, M&A, and strategic finance leadership. I specialize in transforming complex data into actionable insights that drive performance, optimize revenue and cost structures, and empower executive teams to make confident, growth-oriented decisions.
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25 September 2025 09:45 - 10:30
Panel discussion | Integrated and extended planning (xP&A): unifying strategy, finance, and operations
This session examines how xP&A enables better alignment and collaboration across the enterprise. Learn how to break down silos and connect planning efforts across departments. Discover the role of technology in supporting integrated forecasting and analysis. Explore real-world examples of xP&A improving agility, accountability, and strategic execution.