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Oscar
Casanova
Head of of Finance, Commercial Marketing
Shopify
Oscar Casanova is a finance leader focused on building FP&A and strategy functions that help companies scale with speed, clarity, and discipline. He works at the intersection of finance, operations, and go-to-market execution, partnering with leadership teams to translate growth ambition into durable business outcomes. Oscar began his career at Goldman Sachs, advising on more than $30 billion in transactions across acquisition financing, leveraged buyouts, and debt capital markets, where he developed a first principles approach to strategy and capital allocation. He later moved into operating roles to build businesses from the inside, holding finance leadership positions across venture-backed companies from seed stage through Series E, as well as public companies including Zillow Group and Shopify. He has repeatedly stepped into first-in or transformation roles, helping scale a Series C company from $35 million to $70 million in ARR and leading the financial strategy for an inaugural software product within a publicly traded company, growing it by over 700% year-over-year. Oscar currently serves as CFO of a stealth startup, where he is designing the financial and strategic infrastructure for its next phase of growth. His work centers on evolving FP&A from a reporting function into a true operating discipline that removes friction and drives better decisions at scale.
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24 June 2026 14:15 - 14:45
Stop reporting unit economics. Start running the business with them.
Modern FP&A teams often produce increasingly sophisticated reports, yet many organizations still struggle to translate insights into faster and better operating decisions. The result is friction. Long planning cycles, disconnected metrics, and finance functions that measure performance rather than actively driving it. This keynote explores how finance leaders can shift FP&A from a retrospective reporting function to an operational engine grounded in actionable unit economics. Drawing on experience scaling finance capabilities inside high growth environments, Oscar will outline a practical framework for: - Embedding unit economics directly into day to day operating decisions (not just board decks) - Aligning FP&A, GTM, and product teams around shared value drivers - Enabling finance teams to act as architects of scalable growth rather than scorekeepers - Attendees will leave with concrete approaches to redesigning FP&A processes so that finance becomes a driver for strategy, clarity, and scale.