Noufal Bousher is a strategy leader with over a decade of experience working at the intersection of consumer behavior and corporate finance. His work focuses on helping organizations make better decisions about growth, market positioning, and investment priorities. At PepsiCo, he is part of the Away From Home (Foodservice) strategy team, where he has led initiatives spanning go-to-market strategy, technology, finance, marketing, and new product launches. His role brings together commercial insight and financial rigor to support decision-making in a dynamic, consumer-driven environment. Previously, Noufal was a Project Leader at Boston Consulting Group, advising clients across regions on large-scale growth strategies and cost optimization. Earlier in his career, he worked in treasury and finance transformation, leading modernization initiatives within a global conglomerate. He brings a global perspective shaped by experience across the US, Middle East, and Asia, combining analytical depth with a practical approach to solving complex business problems.