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Amanda
Hanson
Director of Finance, Product & Technology Strategy
Walmart
Amanda Hanson is a finance and strategy executive with deep expertise at the intersection of product, technology, and enterprise transformation. Currently Director of Finance, Product and Technology Strategy at Walmart, she leads finance and portfolio governance for a $7B digital investment portfolio spanning more than 50 workstreams and 250 initiatives. She partners across product, engineering, UX, and business strategy to align funding with enterprise priorities, strengthen roadmap discipline, and drive value realization. Previously at Adobe, Amanda led product finance, long-range planning, and cloud optimization initiatives, earning CFO recognition for driving cost savings and strategic growth. She also spearheaded AI and ML finance transformation efforts at Walmart, embedding advanced forecasting capabilities into financial operations. Known for combining financial rigor with operational insight, Amanda excels at executive communication, scenario modeling, and cross-functional leadership that translates strategy into measurable outcomes.
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24 June 2026 09:45 - 10:15
FP&A as the Growth Architect: Building Influence Beyond the Numbers?
As product cycles accelerate and capital becomes more disciplined, finance is no longer reviewing the roadmap after the fact; it is shaping which bets get funded and which don’t. This keynote explores how leading FP&A teams are embedding themselves into product strategy, influencing pricing, feature prioritisation, unit economics, and long-term value creation from the outset. The focus is on how finance builds credibility inside product and engineering organisations, using scenario modelling, capital discipline, and commercial insight to guide smarter growth decisions without slowing innovation. Key takeaways: - Structure product investment decisions around clear economic drivers, not optimism - Embed finance into roadmap conversations early to influence prioritisation and sequencing - Use unit economics and scenario modelling to pressure-test growth assumptions - Position FP&A as a strategic growth architect rather than a post-launch evaluator